13
January
2011

AAP Reports 5.1% Increase in November Book Sales

Publishers’ book sales tracked by the Association of American Publishers (AAP) for the month of November increased by 5.1 percent on the prior year to $852 million and were up by 3.5 percent for the year to date.

In the children’s book category, Hardcover Children’s/YA sales showed a decrease of 2.7 percent over November of last year with sales of $63 million; year-to-date sales decreased by 10.4 percent. Children’s/YA Paperback sales are down by 5.5 percent in November with sales totaling $41.3 million; sales fell 6.6 percent for the year to date.

The Adult Hardcover category was up 4.3 percent in November with sales of $219.9 million, although sales for the year-to-date were down by 6.1 percent. Adult Paperback sales decreased 19.0 percent for the month ($80.8 million) revealing a decrease of 1.4 percent for the year to date. Adult Mass Market sales decreased 9.5 percent for November with sales totaling $47.7 million; sales were down by 14.0 percent year to date.

E-book sales continue to grow, with a 129.7 percent increase over November 2009 ($46.6 million); year-to-date E-book sales are up 165.6 percent. Downloaded Audio Books also saw an increase of 34.3 percent over last year, with sales of $6.1 million this November; and the category was also up 38.3 percent year-to-date. Physical Audio Book sales increased 1.3 percent in November with sales totaling $16.7 million, although sales for the year to date were down 11.7 percent.

Religious Books were up 5.4 percent for the month with sales totaling $51.1 million, with no change for the year to date.

Sales of University Press Hardcover books decreased 8.3 percent in November to $4.9 million; sales increased by 0.9 percent year-to-date. University Press Paperback sales decreased 20.0 percent for the month with sales totaling $3.2 million, with sales up 2.2 percent for the year. Sales of Professional books decreased 13.6 percent to $49.8 million and were up by 6.5 percent for the year to date.

Higher Education publishing sales increased 29.4 percent for the month ($232.8 million) and increased 11.6 percent for the year. Finally, the K-12 El-Hi (elementary/high school) category posted total net sales of $115.9 million in November, down 0.3 percent over the prior year, and year-to-date sales of $3.45 billion, a 3.5 percent increase over 2009.

NOTE: All sales figures cited in this release are domestic net sales

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About AAP

The Association of American Publishers (AAP) represents about four hundred member organizations including major commercial, digital learning and education and professional publishers alongside independents, non-profits, university presses and scholarly societies. We represent the industry’s priorities on policy, legislative and regulatory issues regionally, nationally and worldwide. These include the protection of intellectual property rights and worldwide copyright enforcement, digital and new technology issues, funding for education and libraries, tax and trade, censorship and literacy. Find us online at www.publishers.org or on twitter at @AmericanPublish.

Media Contact
photo:Marisa Bluestone*
Marisa Bluestone*
Communications Director
202-220-4558
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