AAP Unveils New Visual Identity
Washington, DC; January 20, 2015 - Today the Association of American Publishers (AAP) launched a refreshed visual identity, represented by a new logo and color scheme. The logo was designed by New York-based design studio Eight and a Half and captures the work of 21st century publishers using a clean, contemporary and versatile image.
The new primary logo uses vibrant colors and a bracket } to distinguish both AAP and the organization’s full name: Association of American Publishers. The secondary logos include AAP and use a bracket } to identify each of the organization’s different sectors: Trade, Higher Education, PreK-12 and Professional and Scholarly Publishing. Together, they represent a clean and modern update to the core icons of our company. The primary AAP colors are PMS 5473C and a tint of PMS 5473C at 55%.
“AAP’s new logo depicts our supportive role within the industry, visually conveying that we can help our members do more together in support of publishing than they can as individual organizations. While our new visual identity emphasizes the AAP brand, it also provides a sense of unity among diverse publishers,” said AAP President & CEO, Tom Allen.
The Association of American Publishers (AAP) represents about four hundred member organizations including major commercial, digital learning and education and professional publishers alongside independents, non-profits, university presses and scholarly societies. We represent the industry’s priorities on policy, legislative and regulatory issues regionally, nationally and worldwide. These include the protection of intellectual property rights and worldwide copyright enforcement, digital and new technology issues, funding for education and libraries, tax and trade, censorship and literacy. Find us online at www.publishers.org or on twitter at @AmericanPublish.