09:48 PM

Students Willing to Pay More for Course Materials than Actually Spent

by Amanda Straub, Special Assistant for Policy, Higher Education

College students spent 61% less on course materials than they’re willing to pay, according to findings in a recent Student Watch™ study conducted by the National Association of College Stores (NACS).

Researchers asked students how valuable they felt their course materials were during the fall 2015 term and cross referenced those answers with what they were willing to pay for those course materials. Students who found their course materials extremely useful indicated they would pay a maximum of $194 for a single course material, compared to $143 reported by those who found their materials not at all useful.

Students simultaneously reported they actually spent an average of $75.32 per purchased course material, a significant difference in what students are willing to pay. This is likely due to the fact that students have many options when acquiring their course materials.

Digital learning companies know that college is expensive and students often have trouble paying for tuition, room and board, student fees and other expenses. That’s why they’ve developed various options that students can – and have – taken advantage of without breaking the bank. Many of these options include digital learning platforms, eBooks, eChapters, looseleaf versions and rentals.

“Learning companies help to make sure that every student gets the best possible materials to accompany his or her education and still be able to actually afford college. That’s why they offer students many options when choosing course materials. Students can find course materials that fit their financial situation, learning style and overall preference,”
David E. Anderson, Executive Director for Higher Education at AAP

It’s clear from these most recent Student Watch numbers that, while students are willing to pay more for certain course materials that they feel are very valuable to their education, they are still taking advantage of cost-saving opportunities offered by education companies and college stores.